MEAL-TO-GO PRODUCT
A BRAND-STYLED SOLUTION FOR URBAN NOMADS
This meal-to-go product will serve as a meal system for young working professionals to encourage diversity of meals and healthier portion sizes. Using the visual brand language of the Whirlpool kitchen appliance brand, the final concept synthesizes brand styling, functionality, and a millennial-driven aesthetic.
PROCESS WORK
The project was about 2 months in duration and required conducting user interviews, studying brand language of kitchen appliances, and creating three-dimensional and CAD models.
BRAND STYLING
The brand language and styling of Whirlpool products was studied to understand what makes these products unique and to understand how these styling elements can be brought to the meal-to-go product. From this research, I gained knowledge about the materials and finishes used in Whirlpool products, as well as the style lines such as the curved handles that give these products their feel.
IDEATION
Many different geometries were explored to realize the goal of developing a meal system that is neat, manageable, and delightful. Here I explore concepts based on square geometry after researching correct meal portion sizes.
FORM STUDIES
After determining several different geometries and studying the functions I wanted to communicate, the next step was to create solid foam models that communicated aspects of brand styling. Here, the signature Whirlpool handle is translated to the parting line between the base and lid.
FUNCTIONAL MODELS
Because my user persona was someone who would be eating at an office desk, I wanted to make the product into something that has the power to transform a space into a meal experience. I did so with this concept of a hinged center-unfolding lid, with interior space for utensils. In this way, there is a unique interaction similar to opening a present that transforms a normal desk into a placemat and eating space.
FINAL PRESENTATION
